Founded in 1873 by Scottish immigrant tailor James McCall (1826-1884) as a four-page catalogue to market his “Bazar Glove-Fitting Patterns”, the enterprise that became the McCall Corporation and McCall's magazine transitioned from a small, family-run pattern company into a corporate publishing force following its sale to investors in 1893. Under 20th-century management, McCall's pioneered the American women’s service genre by introducing a highly organised, three-department layout – “Fiction and News”, “Home Making”, and “Style and Beauty” – which established a blueprint for mass-market lifestyle periodicals.
The corporation drove publishing innovation by blending commercial dressmaking guides with major literary works and serious journalism, securing contributions from prominent figures like Eleanor Roosevelt and John Steinbeck. Backed by high-volume printing infrastructure, the company expanded its media portfolio beyond the flagship McCall's magazine, to include influential titles such as Redbook, Bluebook, Popular Mechanics, and The Saturday Review.
McCall's is remembered as a defining pioneer of 20th-century media that successfully merged practical home utility with high-circulation literary and lifestyle journalism.
New York: McCall Corporation, 1960
50.4 x 28.1 cm / 19.8 x 11.1 in
Description Please enquire. Condition Fine. Issued folding. Printed colour. Bright and clean throughout. A few small staple holes along the centrefold, as issued.